Praphat Srisuma — Coach Ong
Advises organisations from banks to SMEs on LINE marketing — the strategy, the system behind it, and coaching your own team to carry it on.
Praphat Srisuma
CEO & Co-Founder, Spark Factor and Teema Solution · LINE Master Coach 2026
A digital marketing consultant specialising in LINE commerce strategy, marketing automation and LINE API development, for businesses from SMEs to large enterprises. LINE has trusted him to train agencies and leading brands since 2018, and he teaches the Data-Driven Marketing with LINE OA course on Skooldio.
Rarity
Out of 30 LINE Certified Coaches nationwide
- 30LINE Certified Coaches in Thailandthe base for comparison
- 4LINE Master Coach 2026highest tier of the programme
- 3Certified Coach — API tracktechnical track, not the business one
Praphat Srisuma is in both groups
The API track is what explains the banking-grade work. A project like GSB NOW runs on LIFF, Messaging API and back-office integration — not something a media plan finishes.
Consulting
What he advises on
- LINE OA strategy and customer journeyDesigning how customers arrive, what they meet and what keeps them there — not just filling in every menu on the account.
- Membership and loyalty on LINEMechanics that actually change behaviour, together with the measurements that tell you whether it paid for itself.
- LINE API, LIFF and MINI AppWriting the spec, judging what is feasible at what budget, and steering the development team so the build matches the plan.
- LINE Ads and new customer acquisitionCampaign structure and audiences, connected to what happens after someone adds the account — not stopping at cost per friend.
- Marketing automation and customer dataSegmenting on real behaviour, deciding which data is worth collecting, and putting it to work.
- Coaching your in-house teamHanding the work over so your own team can run it, instead of depending on an agency forever.
Engagements run as project-based consulting, a monthly retainer, or a workshop for your team alone. If you are not sure where to start, describe the problem first and we will tell you which format fits.
Coaching
Work LINE has reported on
- Lenista Clinic — aesthetic clinicThe coaching team reworked LINE Ads, LINE VOOM, Step Message and the sales team’s chat scripts. LINE Today reported chat enquiries up 30–40%, bookings across all channels up 70% and total sales up 30%.
- Sangthai Metal Sheet — building materialsThe coaching team mapped the customer journey and built a LINE sales channel for a business that had sold through its branches. LINE Today reported total sales across all branches up by more than 43%.
Both are the work of a team of three coaches — Chawalit Dechanaranon, Praphat Srisuma and Chanakan Chinchatchawan — not of any one of them. Every figure is taken from LINE Today’s reporting (Lenista Clinic · Sangthai Metal Sheet), and the team received LINE’s Excellent Coaching Award for this work.
Credentials
Certifications and awards
From LINE
- LINE Master Coach 2026
- LINE Certified Coach for API (2023)
- LINE Certified Coach, continuously 2019–2026
- LINE Recommended Coach 2021–2025
- LINE Excellent Coaching Award 2024–2025
- LINE SME Guru Award 2023
Other awards and certifications
- Marketing Excellence Awards Thailand 2026 — Bronze, Excellence in Data-Driven Marketing
- Instructor, Data-Driven Marketing with LINE OA — Skooldio
- ManyChat Messenger Marketing Expert (2019–2023)
- Champion, Siriventure x Hubba Liveable Society Hackathon 2018 (Nithi Chatbot)
- TikTok Agency Partner
- ActiveCampaign Certified Consultant
- Certified Digital Marketing Specialist, STEPS Academy
- CEO & Co-Founder — Spark Factor2022 – present
- Co-Founder & Head of Digital Marketing — Digital Setup2018 – 2022
Before moving into marketing he read chemical engineering at Chulalongkorn University and worked as a process engineer at TTCL.
Speaking
Where he has spoken
| Topic | Host / organisation |
|---|---|
| AI | Bangkok University · Excise Department |
| Business model review | NEC · Department of Industrial Promotion (DIPROM) |
| Digital Marketing | Department of Industrial Promotion (DIPROM) · Department of Tourism, Phang Nga · Sangthai Metalsheet · Puenthae Ngernduan · Hyundai · Mandala Analytics |
| Digital Transformation & Marketing Automation | Bank for Agriculture and Agricultural Cooperatives (BAAC) · Panyapiwat Institute of Management |
| Google Ads & GA4 | Toyota · Department of Industrial Promotion (DIPROM) · University of the Thai Chamber of Commerce |
| LINE Ads | Konica Minolta Business Solutions · Department of Industrial Promotion (DIPROM) · University of the Thai Chamber of Commerce · STEPS Academy |
| LINE API | LINE Thailand · STEPS Academy |
| LINE OA | DEPA · LINE Thailand · Peak Account · ZWIZ |
| LINE OA Strategy | LINE Thailand · Yves Rocher · Konica Minolta Business Solutions · Kiatnakin Phatra Bank · Anusarn OSOTHO · Skooldio · STEPS Academy |
This list is current to 2023. Engagements from 2024–2026, particularly LINE events during his time as a Master Coach, are still being compiled and will be added.
Talk topics
Talks he can give
- Making LINE OA a sales channel, not a broadcast listWhy sending more gets you blocked, and how to design content and cadence that give people a reason to stay.
- Loyalty programmes that actually change behaviourWhich mechanics bring people back, which only attract prize hunters, and what to measure.
- Putting the customer data you already have to workSegmenting on real behaviour, reaching the right people, and knowing which data is worth collecting.
- Foreign brands entering Thailand — why the old plan does not travelWhat teams from China and Japan most often misjudge about Thai consumer behaviour and the LINE ecosystem.
Media kit
For press and event organisers
Short bio — 50 wordsPraphat Srisuma (Coach Ong) is CEO and co-founder of Spark Factor. He is one of four LINE Master Coaches in Thailand for 2026 and one of three certified on the API track. He designs LINE marketing systems that connect to enterprise back offices, from banks to retail brands, advises organisations on LINE projects, and teaches the Data-Driven Marketing with LINE OA course on Skooldio.
Long bioPraphat Srisuma (Coach Ong) is CEO and co-founder of Spark Factor, a marketing agency with its own in-house development team. He is one of four LINE Master Coaches in Thailand for 2026, out of thirty coaches certified by LINE, and one of only three certified on the API — the technical — track.
He advises on and leads enterprise LINE API projects for banks, insurers and retail brands, and teaches the Data-Driven Marketing with LINE OA course on Skooldio. His most recent work is the NOW POINT campaign on GSB NOW, the LINE Official Account of Government Savings Bank, which won Bronze for Excellence in Data-Driven Marketing at the Marketing Excellence Awards Thailand 2026.
For other formats, a Thai-language bio or further press material, contact support@sparkth.io
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