A LINE Official Account can do far more than broadcast. We turn it into games, web apps, loyalty programmes and a channel wired into your CRM — so your customers have a reason not to block you.
Talk to our strategy team
LINE Master Coach 2026 · CEO, Spark Factor & Teema Solution
Digital marketing consultant specialising in LINE Commerce strategy, marketing automation and LINE API development for businesses from SMEs to large enterprises across industries. Known for customer-journey design that improves both new-customer acquisition and long-term retention.
Plenty of agencies set up LINE Official Accounts. The briefs enterprises bring us are rarely about setup — they are these four.
A LINE OA is more than a broadcast channel. We design games, web apps and LIFF campaigns that customers come back to on their own — without another push message.
Account Linking, LINE Official Notification and Custom Audiences built from the data you already hold — reaching customers a broadcast never could.
Certified by LINE on both the Business and API tracks, we design the strategy and the system architecture together from day one — no second vendor to coordinate.
We design the customer journey so the account is where customers get something — advice, points, transactions — not just where they get sold to.
Account · Rich Menu · Step Message · Verified
Account structure, Rich Menu, Step Messages and Verified Account — for organisations that want the foundation right before building systems on top.
LINE Ads · Business Manager · Custom Audience · LON
LINE Ads, Custom Audiences and LINE Official Notification — for organisations with an existing customer base that broadcast alone no longer reaches.
LIFF / Mini App · Game & Web App · Loyalty · CRM Integration
Games and web apps on LIFF, membership and loyalty systems, LINE CRM connected to Salesforce or your existing back office — for organisations that want LINE to be part of the system, not just a chat channel.
Of all the LINE work we manage, these are the three cases LINE chose to tell itself on LINE for Business. The figures below are the ones LINE published — verify them via the button on each case.
LINE API · LIFF · LINE Ads
A “Drive Well” game on LIFF that changed real driving behaviour — the system we run logged 32,819 transactions from 805 active users, with average speed down from 82.16 to 72.37 km/h.
Participants
Interactions per person
Impressions
LINE Ads · Account Linking · Loyalty
Grew the bank’s friend base, then converted friends into account-linked members — the loyalty system we run has 72,422 NOW Point members, 9.3M points issued and an 89.44% activity completion rate.
New friends
Per friend (market ฿22–27)
Accounts linked
LINE OA · LINE Ads
From relying on Facebook alone to a LINE OA built for consultation and repeat purchase — revenue from existing customers grew nearly fourfold.
Per friend
Sales on LINE OA
Repeat-purchase rate vs other channels
Both project-based and monthly retainer. Budgets are scoped from the brief and the systems you already have — LINE OA Foundation is the lightest, LINE API & CRM Solution with back-office integration the heaviest. There is no list price because no two enterprise briefs are alike, but we say which level to start from at the assessment stage.
It depends on how many systems need connecting and how ready your data is. Foundation and Rich Menu work is fastest; Ads needs an audience-testing window; API and CRM work gets a timeline with the proposal after we have assessed the real systems. We do not commit to a number before seeing the work.
Most agencies work one side only — marketing or engineering. We are certified by LINE on both the Business and API tracks, so strategy and system architecture are designed together, and the work we manage has been selected by LINE to be told on LINE for Business.
LIFF / Mini App, Messaging API, Account Linking, LINE Official Notification, membership and loyalty systems — all of them appear in the Toyota and GSB cases LINE published.
Yes. We connect LINE to your CRM, Salesforce and existing back-office systems without migrating data out of them, and work with your internal IT team under your data requirements.
It is set by the scope agreement of each project. The proposal states, before work starts, which parts transfer to your organisation on delivery and which remain with the developer or the LINE platform, so there is nothing to argue about afterwards.
Yes, as a separate support agreement from the build, with levels to match how critical the system is. It covers updates when LINE APIs change, system monitoring and fixes within the response times agreed in each contract’s SLA.
If you found this page on your own, start by telling us the brief — we will tell you honestly how far LINE can take it, and which level to start from.
Talk to our strategy team Message us on LINE